Social Media Acceptability among Ulama in Ogan Ilir District, South Sumatra, Indonesia
Keywords:
TAM, social media, ulama, Islam Indonesia
Abstract
Social media was born as a derivative of information and communication technology (ICT) development. It is stimulating new habits for people to produce, consumption, and distribution information in online interaction. Although many researchers have studied social media, no one has provided attention to social media and ulama (Islamic scholar). This article aims to describe patterns of ownership, access, perceived usefulness, and ease of use of social media among ulama. Based on qualitative research in Ogan Ilir District, South Sumatera Province, we found that the acceptability of social media among ulama in Ogan Ilir District is positive. Online life has become the new identity of ulama in this area. They use social media for broadcasting da’wah message and selling or buying goods and service. However, no ulama are producing their messages of da'wah. Facebook is the most popular social media among ulama. We also find that feeling safe and comfortable, get the real benefits from social media, network quality, and jihad in cyberspace have positive contributions to social media adoption within ulama. We identify the availability of time, audience response, negative content, addictive situations, and internet cost as the inhibiting factor of social media adoption among ulama. We discussed these findings and suggested practical recommendations and agenda for further research.
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References
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Hauser, Albrecht. “Da‘wah: Islamic Mission and Its Current Implications.” International Bulletin of Missionary Research 36, no. 4 (2012): 189–94.
Herbert, D. E. J. “Theorizing Religion and Media in Contemporary Societies: An Account of Religious ‘Publicization.’” European Journal of Cultural Studies 14, no. 6 (2011): 626–48. doi:10.1177/1367549411419981.
Holt, Kristoffer, Adam Shehata, Jesper Strömbäck, and Elisabet Ljungberg. “Age and the Effects of News Media Attention and Social Media Use on Political Interest and Participation: Do Social Media Function as Leveller?” European Journal of Communication 28, no. 1 (2013): 19–34. doi:10.1177/0267323112465369.
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Jensen, K. B. “What’s Social About Social Media?” Social Media + Society 1, no. 1 (May 11, 2015): 1–2. doi:10.1177/2056305115578874.
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Kafid, Nur. “From Personal to Social Transformation: A Phenomenological Study on the Life of ‘Kyai Kampung.’” Komunitas: International Journal of Indonesian Society and Culture 6, no. 3 (2014): 336–44. doi:10.15294/komunitas.v6i1.3313.
Karahanna, Elena, Ritu Agarwal, and Corey Angst. “Reconceptualizing Compatibility Beliefs in Technology Acceptance Research.” MIS Quarterly 30, no. 4 (2006): 781–804. doi:10.2307/25148754.
Karahanna, Elena, Detmar W. Straub, and Norman L. Chervany. “Information Technology Adoption Across Time: A Cross-Sectional Comparison of Pre-Adoption and Post-Adoption Beliefs.” MIS Quarterly 23, no. 2 (1999): 183–213. doi:10.2307/249751.
Keating, Robert T., Helen M. Hendy, and S. Hakan Can. “Demographic and Psychosocial Variables Associated with Good and Bad Perceptions of Social Media Use.” Computers in Human Behavior 57 (2016): 93–98. doi:10.1016/j.chb.2015.12.002.
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Published
2021-03-28
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Mery Yanti, & Yusnaini Yusnaini. (2021). Social Media Acceptability among Ulama in Ogan Ilir District, South Sumatra, Indonesia. Jurnal Pendidikan Islam Indonesia, 5(2), 170-185. https://doi.org/10.35316/jpii.v5i2.286
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